The objective of the campaign is to remind and encourage women to search within themselves, try to find their childhood dreams that they have forgotten about and pursuit those dreams.
SK-II invited women to an unusual counseling session about dreams. The surprise? The counselors were actually kids. Watch how they help women rediscover what it feels like to dream again.
My Role: Conceptualization, designing & producing interactive holistic advertising campaigns, brand identities, interactive initiatives, websites and apps for SK-II.
Dream Again | SK-II #changedestiny
Kids vs. Adults dreams - SK-II
SK-II: The Change Destiny Film - Tang Wei
SK-II Butterfly LCD Video
SK-II Sakura LCD Video
I conceived and conducted user research, interviews and surveys, and translated them into sitemaps, wireframes and prototypes for clients such as Grab, Trivago etc. I also designed the overall functionality of the product and iterated upon it to ensure a great user experience.
Strategy, Concept and UI/UX campaign for Guinness Singapore.
Concept, Strategy and Storyboard for Remote controlled banner idea for Deutsche Telekom.
Strategy, ideation, concept and executions for Isuzu Middle East.
An integrated campaign for PUCK Middle East.
An integrated campaign for Visa on the idea of "Drop-In".
An integrated campaign on the idea of Million Books Movement for Starbucks.
UX Visual Design work for XOLO.
Storyboarding, Concept and Strategy for Volkswagen Think Blue Interface case movie.
Volkswagen Think Blue
VW Think Blue Case Movie.
User interfaces for a pitch for Honda India campaigns.
A group work at Hyper Island for SVT Play.
Svt Play - Twelve Monkeys
Strategy, Concept, UI and UX for Hp India campaign.
Freelance Digital Art Illustrations for a newspaper client.